Can Smart Bidding Work
for B2B Campaigns?
Timothy Jensen
Sr. Search Engine Marketing Specialist, M&T Bank
Summary
When targeting businesses, lengthy sales cycles and imperfect lead tracking add extra complexity to getting Smart Bidding to work properly. In this video, seasoned B2B SEM specialist Timothy Jensen covers:
- Common challenges in B2B paid search
- How to identify and import conversions into Google
- Accounting for slow periods and bad data
About Timothy
Timothy Jensen is a PPC marketer with more than a decade of experience in the digital marketing industry. He is well-versed in platforms across the spectrum of online advertising, including search, display, social, native, and video. Timothy has written for Search Engine Journal, Search Engine Land, Marketing Land, Smashing Magazine, and the Clix Marketing blog; and has spoken at SMX and HeroConf.
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