---
title: "UnLevel: Timothy Jensen | PPC Automation Training from Optmyzr"
description: The UnLevel Hub is the first of its kind, dedicated to all things PPC automation. Explore content from digital marketing experts and other resources.
image: https://hs.optmyzr.com/hubfs/Unlevel%20open%20graph.png
---

[![02-Primary-Word-Mark--Dark--1](https://hs.optmyzr.com/hubfs/02-Primary-Word-Mark--Dark--1.png)](https://www.optmyzr.com/)

# Can Smart Bidding Work for B2B Campaigns?

Timothy Jensen  
Sr. Search Engine Marketing Specialist, M&T Bank

## Summary

When targeting businesses, lengthy sales cycles and imperfect lead tracking add extra complexity to getting Smart Bidding to work properly. In this video, seasoned B2B SEM specialist Timothy Jensen covers:

- Common challenges in B2B paid search
- How to identify and import conversions into Google
- Accounting for slow periods and bad data

## About Timothy

Timothy Jensen is a PPC marketer with more than a decade of experience in the digital marketing industry. He is well-versed in platforms across the spectrum of online advertising, including search, display, social, native, and video. Timothy has written for Search Engine Journal, Search Engine Land, Marketing Land, Smashing Magazine, and the Clix Marketing blog; and has spoken at SMX and HeroConf.

[LinkedIn](https://www.linkedin.com/in/timothyjjensen/) | [Twitter](https://twitter.com/timothyjjensen)

[BACK TO HUB](https://hs.optmyzr.com/unlevel-hub?hsLang=en)

### Sign up to be notified about future video and written content

## Continue your PPC journey

More resources to help you broaden your marketing thinking

 PPC TOWN HALL

### Panel discussions with proven digital marketers

PPC Town Hall is our flagship video series featuring tactical and strategic discussions with the top experts in paid search, PPC, and other marketing disciplines.

[BROWSE 60+ EPISODES](https://www.optmyzr.com/ppctownhall/)

 BLOG

#### Discover marketing advice, industry analysis, and product advice

[START READING](https://www.optmyzr.com/blog/)

 CASE STUDIES

#### Find out how PPC teams get results and keep clients happy with Optmyzr

[EXPLORE](https://www.optmyzr.com/case-studies/)

[![10 Secondary Wordmark (white)](https://hs.optmyzr.com/hubfs/10%20Secondary%20Wordmark%20(white).png)](https://www.optmyzr.com/)

282 San Antonio Road  
Mountain View CA 94040

### PPC Town Hall

- [Browse Library](https://www.optmyzr.com/ppctownhall/)

### Paid Media Blog

- [Explore Articles](https://www.optmyzr.com/blog/)

### Case Studies

- [Read Stories](https://www.optmyzr.com/case-studies/)

### Product Comparisons

- [Compare Optmyzr](https://www.optmyzr.com/compare/)

© 2013-2024 Optmyzr Inc. All rights reserved. Read our: [Data Processor Agreement](https://www.optmyzr.com/information/data-processor-agreement/) • [Privacy Policy](https://www.optmyzr.com/information/privacy-policy/) • [Terms of Use](https://www.optmyzr.com/information/terms-of-use/)

[Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "contentUrl" : "https://19808521.fs1.hubspotusercontent-na2.net/hubfs/19808521/UnLevel%20Tim%20Jensen.mp4",
  "dateModified" : "2022-09-20T19:46:06.070Z",
  "duration" : "PT9M8S",
  "height" : 720,
  "name" : "UnLevel Tim Jensen",
  "thumbnailUrl" : "https://api-na2.hubspot.com/filemanager/api/v3/files/thumbnail-redirect/85518187376?portalId=19808521&size=medium",
  "uploadDate" : "2022-09-20T17:46:33.163Z",
  "width" : 1280
}
```