---
title: UnLevel Hub | PPC Automation Training from Optmyzr
description: The UnLevel Hub is the first of its kind, dedicated to all things PPC automation. Explore content from digital marketing experts and other resources.
image: https://hs.optmyzr.com/hubfs/Unlevel%20open%20graph.png
---

[![02-Primary-Word-Mark--Dark--1](https://hs.optmyzr.com/hubfs/02-Primary-Word-Mark--Dark--1.png)](https://www.optmyzr.com/)

 UNLEVEL 2022

# Actionable advice and tactics to tame PPC automation

Welcome to the UnLevel Hub, the first of its kind dedicated to all things PPC automation.

Watch videos by digital marketing experts, meet our creators, and explore other resources.

**WELCOME MESSAGE**  
Optmyzr CEO Fred Vallaeys

 FEATURED VIDEO

## Keynote: UnLevel the Playing Field

If you want to keep working in PPC, automation is now a part of your life. Good news: the technology is getting better every day.

In the UnLevel keynote, Fred sets the context by:

• Proving that automation is here to stay  
• Zeroing in on what you can control  
• Connecting the dots in Optmyzr

[WATCH NOW](https://hs.optmyzr.com/unlevel-hub/fred-vallaeys?hsLang=en)

![fred-tile](https://hs.optmyzr.com/hs-fs/hubfs/fred-tile.jpg?width=350&name=fred-tile.jpg "fred-tile")

## Tired of letting ad platforms run the show?

Browse our library of tactical content from 14 brilliant digital marketers.

 AUTOMATION TRACK

Tips, tricks & hacks to get more out of ad platform automation

CLICK PHOTO TO WATCH ↑

### Anne Bui

PUFFER Digital

 

*Ad Copy Creative Automation: Flex Your Best Search Assets*

CLICK PHOTO TO WATCH ↑

### Jyll Saskin Gales

Jyll.ca

 

*Google Ads Automation: Is It Your Friend or Foe?*

CLICK PHOTO TO WATCH ↑

### LaBroi Walton

Tinuiti

 

*Google Ads Automation Hacks for Q4 and Every Day*

---

CLICK PHOTO TO WATCH ↑

### Oneisha Hughes

Gatorworks

 

*Google Ads Scripts: Automate Your PPC Campaigns*

CLICK PHOTO TO WATCH ↑

### Frederick Vallaeys

Optmyzr

 

*UnLevel the Playing Field: Stay In Control of PPC Automation*

 ECOMMERCE TRACK

Tactics related to shopping, ecommerce & Performance Max

CLICK PHOTO TO WATCH ↑

### Duane Brown

TakeSomeRisk

 

*Automate and Share*  
*Shopify Data with Google Ads*

CLICK PHOTO TO WATCH ↑

### Mike Ryan

Smarter Ecommerce

 

*Peak Season Recommendations for Performance Max: Trends, Tactics, Outlook*

CLICK PHOTO TO WATCH ↑

### Chris Ridley

Evoluted

 

*Understanding and Optimizing Google Ads Performance Max*

 PROCESS TRACK

Work smarter with PPC automation in your operations and people management

CLICK PHOTO TO WATCH ↑

### Amalia Fowler

Good AF Consulting

 

*Managing People In PPC: Optimizing Your Team*

CLICK PHOTO TO WATCH ↑

### Azeem Ahmad

Azeem Digital

 

*Proving the Value of PPC Into Your Overall Marketing Strategy*

CLICK PHOTO TO WATCH ↑

### Zenia Johnson

Outside Inc.

 

*Developing a Paid Media Testing Strategy to Drive Growth*

 LEAD GEN TRACK

Tactics and ideas for lead generation and first-party data

CLICK PHOTO TO WATCH ↑

### Jessica Tozer

Powered By Search

 

*Improve Targeting with Automated Segmentation of CRM Data*

CLICK PHOTO TO WATCH ↑

### Timothy Jensen

M&T Bank

 

*Can Smart Bidding Work for B2B Campaigns?*

CLICK PHOTO TO WATCH ↑

### Ashwin Balakrishnan

Optmyzr

 

*ROI Optimization: Maximizing Conversion Value for Lead Gen*

### Sign up to be notified about future video and written content

## Continue your PPC journey

More resources to help you broaden your marketing thinking

 PPC TOWN HALL

### Panel discussions with proven digital marketers

PPC Town Hall is our flagship video series featuring tactical and strategic discussions with the top experts in paid search, PPC, and other marketing disciplines.

[BROWSE 60+ EPISODES](https://www.optmyzr.com/ppctownhall/)

 BLOG

#### Discover marketing advice, industry analysis, and product advice

[START READING](https://www.optmyzr.com/blog/)

 CASE STUDIES

#### Find out how PPC teams get results and keep clients happy with Optmyzr

[EXPLORE](https://www.optmyzr.com/case-studies/)

[![10 Secondary Wordmark (white)](https://hs.optmyzr.com/hubfs/10%20Secondary%20Wordmark%20(white).png)](https://www.optmyzr.com/)

282 San Antonio Road  
Mountain View CA 94040

### PPC Town Hall

- [Browse Library](https://www.optmyzr.com/ppctownhall/)

### Paid Media Blog

- [Explore Articles](https://www.optmyzr.com/blog/)

### Case Studies

- [Read Stories](https://www.optmyzr.com/case-studies/)

### Product Comparisons

- [Compare Optmyzr](https://www.optmyzr.com/compare/)

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