Improve Targeting with Automated Segmentation of CRM Data

Jessica Tozer
Associate Director of Paid Media, Powered By Search


Changes in online activity tracking demand that lead gen marketers think creatively about how to target their audiences. Jessica brings a wealth of experience to her video, where she walks you through:

  • What first-party data looks like
  • Imagining your funnel and buyer journey
  • How to automate targeting and segmentation in your CRM

About Jessica

Jessica Tozer is a marketing aficionado with a passion for growing businesses. She has developed strategies using PPC, SEO, social, email, SMS, etc. for over 200+ businesses worldwide, to improve their brand image, positioning, and market share to achieve sustainable, long-term growth.


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