UnLevel the Playing Field
Stay In Control of PPC in the Age of Automation
Frederick Vallaeys
CEO & Co-Founder, Optmyzr
Summary
If you want to keep working in PPC, automation is now a part of your life. Good news: the technology is getting better every day. In this year's UnLevel keynote, Fred sets the context by:
- Proving that automation is here to stay
- Zeroing in on what you can control
- Connecting the dots in Optmyzr
About Fred
Frederick Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in pay-per-click search marketing. One of Google’s first 500 employees, Fred quickly established a reputation as a pioneer in PPC marketing as the company’s first AdWords Evangelist. Today he serves as co-founding CEO of Optmyzr, a leading and multiple award-winning PPC management software suite.
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