Understanding and Optimizing
Google Ads Performance Max

Chris Ridley
Interim Paid Media Team Lead, Evoluted

Summary

Performance Max is the famous new kid on Google's block. Never before has a new feature gone from beta to centerpiece in such a short time. For marketers struggling to get a hold on Performance Max, Chris will walk you through:

  • Assessing if Performance Max is right for you
  • Building it smartly with the right checks and balances
  • What to watch out for, limitations, and pitfalls

About Chris

Chris Ridley is a performance-driven digital marketer with 4+ years of experience on both the client-side and agency-side in a wide range of industries. With experience in SEO, content creation and traditional forms of marketing, he specializes in paid advertising with a particular passion and love-hate relationship with paid search.

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