Learn how to make automation work for you. Not the ad platforms.

Automation Layering Masterclass is a video series from Optmyzr featuring the best PPC practitioners and experts in the industry who'll teach you how to use automation in the right way to safeguard your PPC accounts and grow your business.

 

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About your host

Frederick Vallaeys, Co-founder & CEO @ Optmyzr

frederick-vallaeys

Frequently Asked Questions

What is Automation Layering Masterclass?

Automation Layering Masterclass is our new video podcast with the goal to teach you how to use automation to protect your PPC accounts and grow your business.

What’s the purpose of this series?

It’s clear that automation is everywhere in PPC, especially Google Ads. Several advertisers revealed that it is their least favorite part of doing PPC.

Why? Because Google is forcing automation upon you while taking away so much of the control.

However, you can find a way to take back that control with automation layering i.e., adding a layer of your own automation over that of the ad platforms to safeguard your PPC accounts. It can make your life a lot easier, but only if you use it the right way.

That’s the objective of this video series: to teach you how to apply automation in the right way and succeed.

What is PPC automation?

PPC automation combines Artificial Intelligence, machine learning, and logic-based automation to streamline the management of pay-per-click (PPC) advertising campaigns.

What are the benefits of PPC automation?

PPC automation has multiple benefits and outcomes including:

  • Allocating ad budgets or ad spend efficiently to high-performing assets
  • Saving time, especially by automating repetitive, PPC tasks
  • Monitoring performance even while completing other tasks
  • Developing PPC reports without having to manually collect and organize data
  • Analyzing large amounts of data with zero risk of error
  • Completing anomaly investigations much faster than doing them manually

Learn how to win using PPC automation