Optmyzr x Adthena present

Navigating the Future of AI Search: Agility and Peak Season Insights

21 October 2025  |  09:00 AM - 10:00 AM (PST)

AI is reshaping search, with ad formats shifting and competition intensifying. Join us for an intriguing fireside chat where experts from Optmyzr and Adthena share their insights on how leading advertisers stay agile when algorithms change overnight, prepare campaigns for high-stakes moments like BFCM, and apply strategies that consistently deliver results in an increasingly automated world.

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What you’ll take away:

AI

AI Search in Motion

How the latest changes in Google and Microsoft Ads are shifting visibility, control, and advertiser strategy.

Agile

Staying Agile When the Rules Change

Practical ways teams adapt campaigns when algorithms behave unpredictably — from budget pivots to creative swaps.

BFCM

BFCM as a Stress Test

Lessons from how advertisers prepare for Black Friday/Cyber Monday, and what those high-pressure moments reveal about strengths and gaps.

Compete

Competition in an Automated World

Using intelligence on rival campaigns to spot promo shifts and adjust without overspending.

Playbook

From Peak Season to Everyday Playbook

How tactics honed during BFCM can carry over into Q1 and beyond for more resilient performance.

loupe

Finding Clarity in the Black Box

Ways to regain visibility when AI hides levers, from smarter reporting to using search intelligence for more confident decisions.

Meet our speakers

Frederick Vallaeys

CEO & Co-Founder, Optmyzr

Frederick Vallaeys is the co-founder and CEO of Optmyzr, a leading PPC management software company. As one of Google's earliest employees, he pioneered PPC marketing as the first AdWords Evangelist.

Vallaeys has been recognized as an influential figure in digital marketing, earning accolades such as the SEM Contributor of the Year in 2018 and PPC Survey’s Most Influential PPC Expert in 2024.

Phillip Thune

CEO, Adthena

Phillip has over 20 years of experience in the tech and search advertising sectors. Before joining Adthena in March 2023, he was the Global CEO of Textbroker, a content writing company, where he increased revenue and headcount by over seven times.

He also served as president of FindWhat.com (later MIVA), a paid search company that predated Google's dominance, helping it grow from less than $1 million in revenue to nearly $200 million. Phillip also co-founded HireMeNow.com, an online staffing firm.

Aaron Levy

Evangelist, Optmyzr

Aaron Levy is the evangelist for Optmyzr, working to improve the lives of PPC marketers through technology. Over the course of his career, he's developed strategies for clients ranging from F500 beasts & internationally recognized retailers, fast-growth Series A startups, a few local plumbers, & regional adoption agencies here and there.

 

He's overseen billions in media spend, and led teams ranging from 10 to over 100 at Tinuiti, Seer and GSI Commerce. He also spent a good bit of time in continuing education, serving as an adjunct for Drexel and University of Vermont.